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Did you know that YouTube is the world’s second largest search engine and second most visited website, behind only Google.
Doing Programatic Video Right
Looking to run a strong video campaign but unsure which platform to run on? Our team has you covered. Programmatic Video harnesses the power of video and distributes it across YouTube, OTT devices, and through all ad-servable websites and apps on the internet. The best part? We continuously analyze the data and shift the budget around to ensure our client’s marketing dollars are going to the platforms driving the best results.
Keep these things in mind:
- Include your brand’s logo
- Provide both a 15 and 30-second video ad
- Add branding within the first 5 seconds
- Include the website and phone number of the business
- Have a clear message on what the product or service is
Serve ads directly on specific YouTube channels, videos, apps, or websites using placements.
Use keywords or phrases to target related videos, channels, or websites that your client’s target audience is interested in.
Category targeting allows you to reach a user based on the topic of the channel, video, or website they’re on. Looking to deliver an ad on a channel about cars? We’ll choose the “automotive” topic.