NEW JERSEY'S PROGRAMATIC DISPLAY/NATIVE COMPANY

Progamatic and Native Display Ads

Display Ads are sometimes known as banner ads are creatively designed images or photos that generally appear next to (or near) editorial content. Viewers can click on the ad, a process that typically leads them back to a landing page.

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97%

97% Of users don’t convert the first time they visit a landing page

What are programatic and display ads?

Programmatic Native Ads: Native ads mimic the look and feel of editorial content and are carefully designed to fit the form and function of the supporting platform. There is a subtle disclaimer like ‘sponsored’ or ‘promoted’ to disclose that they are ads. Programmatic adds more power to native ads by leveraging machine learning and contextual signals to customize them according to user preferences and placing them at appropriate places.

We do Programmatic Display/Native differently. No two businesses are treated the same.

With access to 99% of the internet’s ad-servable inventory, Programmatic Display/Native delivers your client’s display ads to their ideal target audience. Whether these users are searching for related products and services, receiving emails from competitors or relevant businesses, or performing a multitude of digital touch-points across the web, your client’s ads will be there. As a result of our cross-device targeting capabilities, your client’s ads have the ability to be served on mobile, desktop, and tablet devices, which ensures maximum reach to their users whether they are at home, at work, or on the go.

Users who were served one of our client’s ads after visiting a brick and mortar location were

2-3X

more likely to convert than those who visited the same targeted locations but did not receive an ad!

Designed To Drive Results

SITE RETARGETING

Programmatic Display/Native allows clients to retarget users who already showed interest in your  brand by visiting your website, vastly increasing the likelihood they’ll convert to business. In addition, Programmatic Advertising has the ability to build lookalike and predictive audiences that match the traits of existing customers which can further increase the likelihood of conversions.

EMAIL SUBSCRIPTIONS

With Programmatic Display/Native’s Email Subscription targeting, we’re able to create custom audiences of users based on the emails they receive from websites and brands.

Say our target consumers are fitness enthusiasts. By targeting users that receive emails from GNC about sales and promotions on product offerings, Email Retargeting can group them into a custom audience for a client who is looking to reach people who are interested in fitness supplements.

PURCHASE RECEIPTS

Create custom audiences of users based on receipts sent to their emails after an online purchase was made with purchase receipt retargeting.

MEET JACK
Jack is a pet owner who is browsing the internet at night for a bow tie and some bones for his dog, Zero. When he finally finds the perfect ones and completes his purchase, a confirmation is sent to his email. As a result, this tactic can group him into a custom audience based on this purchase receipt, which would come in handy for a client who is looking to target pet owners.

Search Behavior

Search Behavioral targeting allows for custom audience creation based on a list of keywords that
are relevant to the client’s campaign.

Let’s assume your client is an auto dealer. When consumers are online searching keywords related
to purchasing a new SUV, these in-market users would be eligible to see your client’s ads and be retargeted.

GEO FENCING

Geo-Fencing targeting utilizes multiple data sources to pinpoint a user’s exact whereabouts, allowing clients to target competitors’ locations and other relevant physical locations where their target audience may frequently visit.

Want to target a specific event? We can do that too! Just give us any date and location and we’ll target users who attended the event. This can be a convention, trade-show, concert, just about anything.

GF targeting can also be coupled with foot traffic attribution so your clients will know how many times someone visits their business after viewing an ad!

DEOMGRAPHIC INTEREST

Through both first and third party data segments, Programmatic is able to reach your client’s ideal user via demographic and psychographic audiences. Below you’ll find just a few examples of users we can reach.

DemographicInterest
AgeShopping Enthusiasts
GenderDunkin’ Donuts Drinkers
Household IncomeFitness Enthusiasts
EducationMusical Instrument Buyers
Marital StatusHockey Enthusiasts

We Are Ready When You Are Give Us A Call

Please give us a call and speak with our principals, Jeff and Phil. You will work directly with them throughout the process. Together, they have over fifty years of experience in Marketing, Advertising, Design, and Web Technologies.

GET STARTED

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