NEW JERSEY'S DISPLAY COMPANY

Display Ads

Display Ads are sometimes known as banner ads are creatively designed images or photos that generally appear next to (or near) editorial content. Viewers can click on the ad, a process that typically leads them back to a landing page.

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97%

97% Of users don’t convert the first time they visit a landing page

What are display ads?

Display ads mimic the look and feel of editorial content and are carefully designed to fit the form and function of the supporting platform. There is a subtle disclaimer like ‘sponsored’ or ‘promoted’ to disclose that they are ads and they are displayed across web pages, usually in a pop-up style as a banner on top of the page. We customize them according to user preferences and place them in the appropriate places.

We do Display Differently. No two businesses are treated the same.

With access to 99% of the internet’s ad-servable inventory, Display delivers your client’s display ads to their ideal target audience. Whether these users are searching for related products and services, receiving emails from competitors or relevant businesses, or performing a multitude of digital touch-points across the web, your client’s ads will be there. As a result of our cross-device targeting capabilities, your client’s ads have the ability to be served on mobile, desktop, and tablet devices, which ensures maximum reach to their users whether they are at home, at work, or on the go.

Users who were served one of our client’s ads after visiting a brick and mortar location were

2-3X

more likely to convert than those who visited the same targeted locations but did not receive an ad!

Designed To Drive Results

SITE RETARGETING

Display allows clients to retarget users who already showed interest in your brand by visiting your website, vastly increasing the likelihood they’ll convert to business. In addition, it has the ability to build lookalike and predictive audiences that match the traits of existing customers which can further increase the likelihood of conversions.

EVENT TARGETING

Displays advertising can target users in a multitude of different ways, one being event targeting. With event targeting, we can actually target users who attended or participated in an event. All you have to do is provide us with the date, time, and location of the event. From there, we'll target the users who attended! This is a great tool to retarget customers who are interested in your business/products. 

DEOMGRAPHIC INTEREST

Through both first and third-party data segments, Display is able to reach your client’s ideal user via demographic and psychographic audiences. Below you’ll find just a few examples of users we can reach.

DemographicInterest
AgeShopping Enthusiasts
GenderDunkin’ Donuts Drinkers
Household IncomeFitness Enthusiasts
EducationMusical Instrument Buyers
Marital StatusHockey Enthusiasts

Search Behavior

Search Behavioral targeting allows for custom audience creation based on a list of keywords that
are relevant to the client’s campaign.

Let’s assume your client is an auto dealer. When consumers are online searching keywords related
to purchasing a new SUV, these in-market users would be eligible to see your client’s ads and be retargeted.

GEO FENCING

Geo-Fencing targeting utilizes multiple data sources to pinpoint a user’s exact whereabouts, allowing clients to target competitors’ locations and other relevant physical locations where their target audience may frequently visit.

Want to target a specific event? We can do that too! Just give us any date and location and we’ll target users who attended the event. This can be a convention, trade-show, concert, just about anything.

GF targeting can also be coupled with foot traffic attribution so your clients will know how many times someone visits their business after viewing an ad!

We Are Ready When You Are Give Us A Call

Please give us a call and speak with our principals, Jeff and Phil. You will work directly with them throughout the process. Together, they have over fifty years of experience in Marketing, Advertising, Design, and Web Technologies.

GET STARTED

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