Grow Your Revenue with aha! today
WHAT IS OTT TELEVISION?
How we view content is changing every day. Streaming devices like the Amazon FireStick, Apple TV, Roku and more seem to be entering every home. These devices are OTT advertising platforms that allow us to engage with your online audiences when and where they are watching their favorite movies and television shows. We can reach them on their tablets, phone, computers and other devices such as Roku or gaming consoles including Xbox and PlayStation.
Where there is a device connected to the internet, there’s OTT.
How We Do OTT
At aha! we use millions of data points to place our clients commercials & ads in front of the right people at the right time at the best possible cost. Delivering a solid ROI (return on investment) is the only way these services can work for you. Our incredible team of media buyers, media production partners, and our creativity and branding people combine to create and execute campaigns that deliver results.
Targeting
We utilize some of the best databases available so we can target your audience and deliver your message to the right people, at the right time.
Our fathers bought time-slots on "the Networks," those days are long gone. They would estimate the audience of a given show using the Nielsen Ratings and hope that your audience is watching. With our OTT targeting you can be confident that you are spending your dollars on the exact market you intend to advertise to.
Available Devices
Smart TVs, Gaming Consoles (such as Xbox and Playstation), Apple TV, Roku, Amazon Fire TV, and Chromecast.
Best Practices
OTT is a top of the funnel product that specializes in increasing brand awareness on the big screen!
We do not recommend conversions as the primary KPI for OTT campaigns.
Designed To Drive Results
SITE RETARGETING
Retarget users who have visited your website to increase likelihood of conversions.
Let’s say your client is running a recruitment campaign. One user, in particular, works long hours at their current job and has been considering sending in their application to your client’s business, but hasn’t quite taken the next step yet. Through cross-device matching, your client will be able to show their video ad on the big screen to not only this potential applicant, but to their whole family who may be watching alongside with them!
EMAIL SUBSCRIPTIONS
Retarget people who receive emails from specific websites due to subscriptions or newsletter sign-ups.
So if your client is trying to reach avid coffee drinkers for example, we’re able to serve ads to people who receive emails from branches like Starbucks and Peet’s Coffee!
PURCHASE RECEIPTS
Target specific audience types based on emails they receive (event, product, travel, etc.) as purchase confirmations.
Let’s use a local rock band as an example client. To reach users who may be interested in their music, we can target users who have bought tickets to similar musicians like the Foo Fighters, Red Hot Chili Peppers, and other musicians of the like.
Search Behavior
Target users who search for relevant keywords or phrases allowing for custom audience creation based on a list of keywords that are relevant to the client’s campaign.
MEET SALLY
Sally is in the market for a Christmas tree to bring some cheer to her husband Jack, who is suddenly really into the holidays. After searching the term ‘christmas trees’ online, Sally and Jack are served an ad for a local farm on their TV while catching up on their favorite show, which persuades the two to visit your client's farm for their new tree!
GEO FENCING
Geo-Fencing targeting utilizes multiple data sources to pinpoint a user’s exact whereabouts, allowing clients to target competitors’ locations and other relevant physical locations where their target audience may frequently visit.
Want to target a specific event? We can do that too! Just give us any date and location and we’ll target users who attended the event. This can be a convention, trade-show, concert, just about anything.
DEMOGRAPHIC INTEREST
Over-the-Top Television is able to reach users based on their demographic and psychographic affiliations utilizing first and third party data. Below you’ll find just a few examples of users we can reach.
| Demographic | Interest |
|---|---|
| Age | Shopping Enthusiasts |
| Gender | Dunkin’ Donuts Drinkers |
| Household Income | Fitness Enthusiasts |
| Education | Musical Instrument Buyers |
| Marital Status | Hockey Enthusiasts |