It's Time to Invest in Growing Your Website
Investing in ways to grow your business is always a good idea. Understanding the best ways to invest is where things become complicated. A good place to start is the website. As we have discussed many times throughout our blogs, a website is extremely important, as it tends to be potential customers' first impression of your business. It is where they go to find important information about your site and where they can very easily leave and go to the website of a competitor. When business is done in person, you have ample time and opportunity to make a connection with a client or customer. It will also take a lot more effort for them to leave and locate a competitor if they are unhappy since they are already physically in your store. However, online, you only have a few seconds (if that) to make a good impression. It will take the customer under 10 seconds to be on a competitor’s page where they'll buy products or services from them. So, yeah…websites are a pretty solid investment!
What to Invest In
So, now you know that you want to invest in your website – that’s great! But what aspects of the website will you allocate your budget towards? There are so many elements to growing a website and depending on your needs and budget it can vary greatly. Before you even begin to analyze all the different investment aspects, take a look at your website. Is it modern or does it look outdated? Is it easy to navigate or is it complicated for users to find information? Does it look worse than your competitors? How is the style – do the colors, fonts, and images represent your business and brand properly? If not, then this should be the first step. Getting a solid foundation of a website that you are proud of is of the utmost importance. It should be a top priority.
There are also some more minor details that you can modify. One is to invest in your domain name. Many people will be searching for you; therefore, don’t make your website difficult to find (remember, the harder it is to find, the more likely your customers will stumble upon a competitor’s website instead). You can also invest in popular extensions, such as .com, .net, .org. Having the right extension gives you a professional edge and makes you more memorable.
Furthermore, you can create new aspects of the site to give it a personal touch. This can include adding testimonials or posting reviews. You can also give an option for customers to send you a message. This proves that you care about every customer. In doing so, you should also make your contact information easily available. This is a simple tweak that will not only benefit the customer but also your search engine optimization efforts. Make sure you have a contact page that is clear and easy to get to. Have your address, phone number, and email at the bottom of every page. You should also have your company phone number at the top of every page.
Another element to factor in is performance. You want to make sure that you have a strong hosting service so users can receive the best quality when on your site. And of course, there is always the factor of design. Your website may already be nice and functional but why not make it better? Maybe you can shoot videos or add some interactive elements to improve it, such as a chat feature. Lastly, you want to make sure that the content itself is up to par. You should have at least 300 words on every page (we suggest 500 but 1,000 is best). Make sure you don’t just throw a bunch of words on the page – make it intriguing and useful to readers. Make sure it is well-written, contains keywords, and be sure to proofread it for typos.
In recent years (and especially this past year), people have become accustomed to shopping and finding information online rather than in person, or even over the phone. Making your website accessible will definitely benefit your business and you will stand out from lacking competitors. It’s time to play offense, not defense. Bulk up your site and stay one step ahead so customers reach you first.
Another reason to capitalize on this now is to improve your availability. People aren’t always online during your business hours. They could be searching for you at night when they can’t sleep or first thing in the morning before they head off to work. It doesn’t matter that it’s a weekend, holiday, or any special day for that matter. And the person searching can be anywhere in the world; whether that be your next-door neighbor or someone on a different continent! Your website is like an around-the-clock employee. Therefore, make sure that it has everything it needs to perform well.
As you can see there is no time better than now to invest in your website. It is incredibly essential, yet extremely neglected. Even just a couple of tweaks can improve your website functionality greatly. If you have done all of these marketing tips to improve your website, then you might want to consider search engine optimization (SEO). SEO can maximize all the great features of your site and get you higher on a Google Search. It can catapult all of your investing efforts and give you long-term results. However, even the smallest investments and modifications can help. If you need any assistance, aha! is always a phone call away.