How To Build Blogging Keywords
When blogs first started, people would follow a specific blogger or go to their website to look at that particular individual’s new blog each week. Now, however, the blogging world has changed. We don’t look for specific bloggers but rather specific content. We search for topics and questions, and we click on blogs because they come up in the search. Therefore, you now have to make sure your content is appealing to your target audience because they are going to be the ones searching for your blog. For them to find your content, you need to make sure that you have the proper keywords embedded within your blog so that it appears on that first page of a Google Search.
The Importance of Blogging
Unfortunately, it is difficult to make time to blog. Business owners and employees get busy and caught up in running the business that blogging on the website becomes an afterthought. However, it is very important to keep blogging. We live in the digital era where a potential customer is extremely likely to visit a website before performing any other action. It is their first impression of the business. Keeping the website up to date by posting regular blog topics about your business/industry is important. Additionally, linking other pages from your website and linking other sources in your blog, along with adding keywords get your blog seen by your target audience. For more information, check out our blog about blogging.
Getting the Right Keywords
When searching for the right keywords for your blog remember that these keywords are what potential customers are searching for. They are the questions that you will be answering in this blog. They should be relevant to your business and any overlap with the set of keywords you use on the rest of your site is good but make sure you have a few that are relevant to the blog. If you don’t know where to begin, a great source is Google Keyword Planner. Here, you can go to “Discover New Keywords” and see how Google would rank the keywords you’re considering.
Another great source to assist you if you are unsure of how to get started is Answer the Public. Here you can type in your industry, product, or topic and you will see the types of questions for which people are searching. These sources can not only give you a better idea of what people are looking for but also about the importance of ranking and being seen by Google. Lastly, the simplest, yet at times, the most effective way to find the best keywords is to Google them yourself. Search for your primary keywords and see what comes up. What topics and kinds of questions are suggested to search? See what people want to know so your blog can have a pull and you can notice them.
Stay With the Trends
Once you get an idea of what people are searching for and the best keywords surrounding them it’s time to incorporate them into a blog. If you are unsure of a topic, a good marketing tip is to see what is topical in your industry. For example, at aha! we like to include marketing trends and marketing tips when we see changes or shifts in the industry that people are talking about. Trends and tips are always great topics because trends are topical, and tips are useful to the viewer. It’s always great to share insight and give something to the reader without asking for anything in return. It makes them inclined to trust you more. However, it is also good to promote a new service or product and tell the reader a bit more about it.
Embedding the Keywords
When it comes to incorporating the keywords into the blog it can be tricky at times. You don’t want it to sound forced or make it obvious that you are trying to cram keywords by oversaturating the same ones throughout the content. Your blog should have a natural flow to it. It should sound like it is written in once voice and the keywords should not stick out to the reader or deteriorate from the goal of the content in any way. It is a good idea to know which keywords you will be using ahead of time and incorporate them as you write. The blogs tend to flow better that way rather than adding them in after you’ve finished writing
Adding Links
Lastly, adding links is a vital step in blogging because it gives the content credibility. This credibility is twofold: you want to be seen as credible by the reader and by Google. Therefore, the sites/articles you link to should have some authority, meaning that the more well-known a website is, the more credible it is to Google. However, they also need to be relevant. For example, a Huffington Post article on politics in America might be very credible and authoritative, but if you are a plumber, linking to it will not help you in any way. In that case, it might be better to link to a local piping company because it is much more relevant to your blog topic.
You also want the reader to know what you are credible. There is so much nonsense and inaccuracies on the internet that it’s hard to tell what information is accurate. Prove to the reader that you’ve done your research and that this is information they can trust. By doing this they will also have more trust in your business which will make them more inclined to become a client or customer.
You should not only link to other sites but also, it’s a good idea to link to other pages on your website. At aha! we link “contact us” to our contact page. So, after reading this blog, you can go right to the contact page should you want further information. If we are explaining a service, we might link to a page on the site that further explains the service. If you have the information, you can keep them on your site. It is also better for the viewer to have the option to go to these links rather than searching for the information on their own.
Final Thoughts
As stated previously, feel free to reach out with any questions or concerns. Remember, blogging is always important, and just once or twice a month can make a difference in your SEO. You can also send out an email blast promoting your new blog if you think it would be very beneficial to your customers. Make sure that your keywords are relevant and that they answer the questions that people are asking in the search bar. When you embed them into the blog and try to do it as you right, reliable it sounds more natural. Finally, be sure to link to at least one page on your site and at least one or two pages from other sites. Make sure you are linking to relevant information from credible sources.