CLIENT Pavement Surface Coatings manufacturer of Endurablend
DATE May 2019
- WEBSITE DEVELOPMENT AND
- MARKETING SERVICES
- CORPORATE IDENTITY
- CONTENT MARKETING
- POINT OF SALE DISPLAYS
- EXHIBIT/TRADE SHOW BANNERS
- VIDEO CONTENT PRODUCTION
- PAY PER CLICK ADVERTISING
Pavement Surface Coatings is an industrial company that created Endurablend a polymer cement micro surface coating. Endurablend is a surfacing material intended not only to enhance pavement durability but, to make it second to none. It features a unique combination of components, including polymer modifiers, aggregates, additives, and Portland cement, which makes it the best option even for heavy traffic applications.
Pavement Surface Coatings came to us for a complete website overhaul. Their major objective was to build their brand not only here in the United States but globally.
You can’t build a reputation on what you are going to do.
- Henry Ford
Building The Concept
Creation of the website posed some challenges in making the owner and the salespeople happy. We made revisions based on their input while guiding them on what works and what does not.
Once we completed the design, we now had a brand identity using their existing logo. We were now able to bring the identity to the brochures and banner stands they use when at trade-shows and client presentations
Challenges, Goals, & Solutions
We created a visually impactful website with a focus on Endurablend brand awareness.
The CEO of the company wanted to grow his brand and business in Airports both here and abroad. We used lots of large photographic images and strong graphic elements to showcase the many applications of Endurablend. Our strategy was to create an extensive SEO initiative while simultaneously building their new website. Since the launch of their new website, and their SEO program in place, their business has been growing considerably. Their domain authority has been climbing consistently. In addition, they have recently connected with two airports overseas and are working on extensive projects in Greece and Italy.
After developing the new Pavement Surface Coatings website Aronson Hecht Agency has continued to work with the client creating new promotional collateral, to include brochures/trade show marketing materials, banners and video production content. Presently we are working on developing additional advertising campaigns (both traditional and digital) to increase the Endrablend brand awareness and position in the marketplace.