Case Study

Dr. B's Longevity

eCommerce and Marketing for a Raw Pet Food Company

Client

Dr. B's Longevity

Date

June 2018

Our Services

  • MARKETING SERVICES
  • CORPORATE IDENTITY
  • E-COMMERCE WEB DESIGN
  • PRODUCT PACKAGING
  • BRAND MANAGEMENT
  • MULTI-SITE DESIGN
  • POINT OF SALE DISPLAYS
  • SIGNAGE/FLOOR GRAPHICS
  • EXHIBIT/TRADE SHOW BOOTHS
  • VIDEO CONTENT PRODUCTION
  • PAY PER CLICK ADVERTISING

Dr. Gerald Buchoff’s passion is keeping pets healthy and happy with a super immune system boosting raw food. His Longevity Raw Pet Food is designed to optimize pet wellness by sourcing the highest quality ingredients, locally grown, in their most natural state, reducing the stress that toxins, pesticides, hormones, and artificial additives put on your pet’s immune system.

Custom Mug

Longevity conveyed a need to scale up and enhance their web presence and marketing campaigns while redesigning the brands look and feel and launching an e-commerce shop that reflected the company’s personality. Make no bones about it… Aronson Hecht Agency developed a custom Shopify experience visually centered around the mantra “Raw made Better.” AHA! utilized intense colors, bold typography, paired with friendly pets to create a warm, fun, and fuzzy experience.

Challenges, Goals, & Solutions

Shipping truly raw frozen pet food means wonderfully healthy food for our pets but an absolute confusing mess when it came to setting up shipping logistics. AHA! worked with Longevity, Shopify, and third-party application providers to develop multiple shipping choices which ultimately resulted in Longevity to set up a smart and scalable shipping plan that would be quick, convenient, and easily navigated.

Going Forward

After developing and launching the Longevity Raw Pet Food website AHA! has continued to work with the client to create marketing materials not limited to printed matter of all kinds, Video Productions, Product Packaging, Dr. B recently added Cat food to his raw menu. Presently, we are developing the branding and website for their New Jersey-based veterinary business, Longevity Holistic Veterinary Center to include four new centers by 2020.