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This is information that we believe will help our clients and potential clients understand how we approach advertising, marketing, web design, SEO, and more. We hope you find the articles worthwhile.

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Is Posting on Social Media Worth the Hassle?

Is Posting on Social Media Worth the Hassle? Social Media has become an essential and addicting conglomerate for individuals, businesses, groups, and organizations to share aspects of their lives. Through a multitude of different platforms, people can share every detail – from big life milestones, such as weddings or the birth of their children, to…

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Why Invest In Reputation Management Services Before Summertime?

Why Invest In Reputation Management Services Before Summertime? Summer is finally approaching and it’s obvious that everyone is excited. This summer is particularly special because places are beginning to open again. We are finally seeing the light at the end of a very long, dark tunnel! People are eager to get out, visit family, go…

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What is a Browser Cache, and Why is it Important?

What is a Browser Cache, and Why is it Important? We have all heard about a cache, usually in terms of things like a secret cache of weapons. It means placing things in storage of something that may be useful in the future. That is exactly what a browser cache is, but it stores website…

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Content Marketing Explained

Content Marketing Explained Content marketing sounds more complicated than it really is; at least at a 30,000-foot view. I was discussing content marketing with a new client, and he was not clear on what it was. In an earlier meeting with him, he had told me he came across one of our blogs some time…

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What are Core Web Vitals and Why are They Important?

What are Core Web Vitals and Why are They Important? As Google continues to make numerous updates, businesses and users are constantly wondering how their core web vitals are performing. Yet even more users do not even know what core vitals are.   Let’s Start from the Beginning: What are Web Vitals? Web Vitals were…

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A Blog About…Blogging

A Blog About…Blogging? A Deeper Dive Into the Importance of Blogging Blogging has been a great source of information and entertainment, allowing free space for people to write articles or express their viewpoints on any particular topic. The majority of websites (or at least good websites) have blogs. Many will even have a blog page…

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How Does Google Work?

How Does Google Work Google is the king of search and an absolute necessity if you want your website to be found. Most do not know what they actually do, or how it works. Here we will try to demystify it a bit by pulling back the curtain. There is a reason that the Internet…

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10 Small Business Branding Tips for 2021

Small Business Branding As a small business, we understand the difficulties of branding. Getting your name out there and competing with big-name competitors can be a challenge. However, we at aha! believe that a brand is a promise of an experience. So, you need to ask yourselves, what are you bringing to the table that…

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iOS 14.5 Challenges Google and Facebook

iOS 14.5 Challenges Google and Facebook We have mixed feelings about this. We are an advertising agency; we place ads on Facebook and Google. Both of these companies use the information they track with their apps like Facebook, WhatsApp, Instagram, Google search, Chrome, YouTube, and Waze, to name a few. Facebook tends to know more…

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Aronson Hecht Agency wins Gold in the 2021 MUSE Creative Awards

Aronson Hecht Agency Walks Away with Gold in the 2021 MUSE Creative Awards The 2021 MUSE Creative Awards have officially drawn to a close, after officially announcing the winners. With over 3942 entries entered from all over the world, the competition has shown itself to be one of the leading programs in honoring creative and design…

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Everything You Need to Know About YouTube Advertising

Everything You Need to Know about YouTube Advertising Since its launch in 2005, YouTube has become the ultimate source for learning and entertainment. It is evident from its 2 billion+ active users that it is a convenient, easy-to-use platform. In conjunction to its popularity, YouTube advertising has become a great way for marketers to get…

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Reduce Your Google Ad Cost and Rank Higher

Reduce Your Google Ad Cost And Rank Higher Why SEO and Google Ads Should Be Handled There is an urban legend out that that with Paid Search, like Google Advertisements, that the highest bidder gets the top positions. Although the paid search placement is done on an auction basis, the algorithm is sophisticated enough that…