Blog

THE AHA! BLOG

This is information that we believe will help our clients and potential clients understand how we approach advertising, marketing, web design, SEO, and more. We hope you find the articles worthwhile.

Visually impaired working on computer with assistive technology; braille display and keyboard.

What We Know About ADA Compliance

What We Know About ADA Compliance What is the ADA? ADA or Americans with Disabilities Act was signed into law by President George Bush in 1990, and it’s America’s most important law regarding accessibility and civil rights for people with disabilities, including web accessibility. Essentially, ADA prohibits discrimination against anyone based on ability or disability.…

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Suffering From “COVID Clutter?”

“COVID Clutter?” When you rely on your creativity to make a living and others rely on your ability to communicate in a creative, meaningful, and memorable way, what does one do when they are stifled for ideas? How does one go about unleashing their creative potential when their minds are “COVID Cluttered!” We are all…

MArketing through a pandemic2

Marketing during a pandemic?

Marketing during a pandemic? We have all been impacted by the Covid-19 virus. Regardless now is not the time to forgo your marketing efforts. In fact, at this time, online engagement is surging. This is largely a result of social distancing, and people want to remain connected. People are spending more time on social media…

Reviews on Google

How To Create A Link To Your Google Reviews in 2020

Getting Reviews On Google As we tell our clients, for local businesses, Google My Business reviews are key. This is also what lays the foundation for you to show in the Map Listings (MapPack). Reviews are one of the first things that show up when someone Google’s your business name or, sometimes even your products/services…

nurture

Nurture Your Present Clients

Nurture Your Present Clients As business owners, we can expend a tremendous amount of time and energy trying to land new clients/accounts. Many don’t realize that it can cost significantly more money and time to obtain new clients. That being said, how about looking at your present client list and start nurturing what you already…

marketing vs inhouse-

Hiring an In-House Marketing Specialist vs. Outsourcing Your Marketing Needs

Hiring an In-House Marketing Specialist vs. Outsourcing Your Marketing Needs Many companies around the world find themselves facing this dilemma. Your company, or you, have concluded that you need help with marketing and need to determine the best way to handle it. For many, the first reaction is to hire someone to do marketing for…

keyword research

What is keyword research?

The first step in performing Search Engine Optimization is keyword research. Two of the landmines we find our client shave is that they get lost in industry lingo or wind up battling industry giants that are a real challenge to try to beat. We want to introduce you to some of the factors that need…

blog writing

Why should I blog?

Why should I blog? It is a necessity to blog on your website. Regardless of the kind of site you have, be it an eCommerce site, a small business site, or a portfolio, you need to at least occasionally blog For some it can be fun, but blogging is the best thing you can do…

Website Accessibility

ADA Compliance is now a requirement for websites

ADA Compliance is now a requirement for websites In 2019 the number of website accessibility lawsuits filed reached 2,258. These cases have almost tripled each year since 2016 when just 262 cases were brought, which tripled in 2017 to 814 and then in 2018, 2,314 cases we brought.  We believe that the number of cases…

search intent

Let’s talk about search intent

Let’s talk about search intent If you read our blog regularly or have spoken to us about driving traffic to your site, you know that SEO a critical path to making your site, and therefore your business more successful. When your site ranks well on Google, more people will be attracted to your site. Almost…

social media and business

Social Media and SEO

Social Media and SEO Like it or not, social media is a necessary part of almost any marketing strategy; more importantly, it is a critical part of any good SEO strategy. Social media continues to grow in popularity, which means Google and other search engines can’t ignore them. That being the case, you probably shouldn’t…

Wordpress Updates

The Importance of WordPress Updates

The Importance of WordPress Updates WordPress is an open-source software. There is an incredibly large community of contributors working endlessly to improve it. This kind of development is important for keeping WordPress fast and secure.  It also means that each month is at least one, and sometimes multiple updates. Just like any piece of software,…