Tips for Improving Video Ads
Tips for Video Ads When forming creative for an ad campaign, you want something thought-provoking, eye-catching, and memorable. Video ads can stop a viewer in their tracks. They can be brighter, more descriptive, and more unique than a static image. Video advertising has increased tremendously over the past few years. People love to view videos…
Penalties that are Hurting Your SEO
Penalties that are Hurting Your SEO Search Engine Optimization has become one of the most powerful tools in digital marketing. It enables a website to be seen and potentially recognized as an authority, which will allow it to climb higher on a Search Engine Results Page (SERP). SEO has been proven time and time again…
Lead Magnets
Lead Magnets Lead magnets have been influential to marketing and lead generation. For all businesses, including a lead magnet can draw in customers who may have not been interested otherwise. It is also great for B2B businesses because you can offer tools and information that can benefit your clients’ organizational structure. There are many lead…
Psychological Triggers for Conversions and Sales
Psychological Triggers for Conversions and Sales Marketing in the digital era has made it much easier for businesses to target audiences and increase sales. Not only can they reach potential customers through more channels, but they can get more accurate data as to what their audience likes, key demographics, and shopping patterns. All this data…
What you Need to Know About FOMO Marketing
WHAT IS FOMO MARKETING? What is FOMO Marketing “FOMO” has become a very popular term in recent years, as it is now used in everyday vernacular. FOMO is an acronym that stands for “Fear of Missing Out.” It is used when someone is afraid of missing an event or opportunity that they think they will…
Tips to Improve and Save Time with Social Media Management
Tips to Improve and Save Time with Social Media Management Social Media is important but very time-consuming. For many of our clients, it seems like a headache, yet it is still important. Yes, you probably will not generate an influx of new leads like you would from a search engine optimization plan or a pay-per-click…
Why eBooks are Great Content Marketing Tools
Why eBooks are Great Content Marketing Tools When it comes to promoting a business, eBook Marketing is a bit of a dark horse. Although many people view eBooks as a tool to download novels to read on vacation, they are actually much more than that. An eBook, or electronic book, uses a digital type of…
If Your Website is Outdated, Then it’s Hurting You
If Your Website is Outdated, Then It’s Hurting You A website is where the majority of your customers will view your business for the first time. Therefore, it’s important to have a website that is a good representation of your brand. You wouldn’t want an employee who angers and frustrates customers, making their in-store experience…
PPC vs. SEO: Do You Need Both?
PPC and SEO: Do You Need Both? PPC and SEO are marketing strategies that can be used to acquire new customers and increase the loyalty of existing ones. Both have been proven successful for every industry imaginable. However, they do require an investment. They can be very profitable even with smaller budgets, though the more…
Does the Design of a Website Really Matter?
Does the Design of a Website Really Matter? Web design is clearly such an important aspect of your business and your brand. It is a virtual representation of who you are and what you do. It tends to be the first impression of your business for potential customers, so you want to be sure your…
Now’s the Time To Invest in Growing Your Website
It’s Time to Invest in Growing Your Website Investing in ways to grow your business is always a good idea. Understanding the best ways to invest is where things become complicated. A good place to start is the website. As we have discussed many times throughout our blogs, a website is extremely important, as it…
Local SEO
Local SEO Search engine optimization (SEO) has become a common way for businesses to increase website traffic and awareness. Working internally and externally, it puts businesses higher on Google searches and gets them more known to others. Unfortunately, the biggest issue with SEO is that it can be very costly, especially to get results. That…