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This is information that we believe will help our clients and potential clients understand how we approach advertising, marketing, web design, SEO, and more. We hope you find the articles worthwhile.

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If Your Website is Outdated, Then it’s Hurting You

If Your Website is Outdated, Then It’s Hurting You A website is where the majority of your customers will view your business for the first time and where they most likely spend the most time interacting with your business. Therefore, it’s important to have a website that is a good representation of your brand. You…

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PPC vs. SEO: Do You Need Both?

PPC and SEO: Do You Need Both? PPC and SEO are marketing strategies that can be used to acquire new customers and increase the loyalty of existing ones.  Both have been proven successful for every industry imaginable. However, they do require an investment. They can be very profitable even with smaller budgets, though the more…

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Does the Design of a Website Really Matter?

Does the Design of a Website Really Matter? Web design is clearly such an important aspect of your business and your brand. It is a virtual representation of who you are and what you do. It tends to be the first impression of your business for potential customers, so you want to be sure your…

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Now’s the Time To Invest in Growing Your Website

It’s Time to Invest in Growing Your Website Investing in ways to grow your business is always a good idea. Understanding the best ways to invest is where things become complicated. A good place to start is the website. As we have discussed many times throughout our blogs, a website is extremely important, as it…

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Local SEO

Local SEO Search engine optimization (SEO) has become a common way for businesses to increase website traffic and awareness. Working internally and externally, it puts businesses higher on Google searches and gets them more known to others. Unfortunately, the biggest issue with SEO is that it can be very costly, especially to get results. That…

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How to Build Your Blogging Keywords

How To Build Blogging Keywords When blogs first started, people would follow a specific blogger or go to their website to look at that particular individual’s new blog each week. Now, however, the blogging world has changed. We don’t look for specific bloggers but rather specific content. We search for topics and questions, and we…

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Multiple Projects: Why Working with One Team is a Great Choice

Multiple Projects: Why Working with One Team is a Great Choice If you’re managing a business or planning to launch a new venture, handling multiple projects with different vendors can be an exhausting challenge. Imagine having to deal with various people, connecting them, and overseeing the projects? Well, with Aronson Hecht Agency, you don’t need…

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Everything You Need to Know About OTT

Everything You Need to Know About OTT Getting started on an ad campaign sounds simple, but it can be difficult and at times, frustrating. One of the biggest issues with businesses that advertise is that they are unsure of the best platform on which to advertise. At times, they even pick the wrong one. Marketing…

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DIY Search Engine Optimization

DIY SEARCH ENGINE OPTIMIZATION Search Engine Optimization (SEO) is arguably the most essential service a marketer can provide. Although all advertising and marketing techniques are beneficial, in the age of the internet, everyone needs a website and a good one at that. The website should be aesthetically pleasing, easy to navigate, and optimized correctly with…

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Building Customer Loyalty

Building Customer Loyalty If you were to ask someone if customer loyalty was important for the growth and wellbeing of a business, they would most likely say yes without any hesitation. Customer Lifetime Value has been taught to be a vital source of revenue for a business, considering you do not have to work as…

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Location-Based Advertising Made Easy

Location-Based Advertising Made Easy Geofencing Geofencing is when we create a geographic area that will target mobile users (that have location services turned on). When these users enter the targeted area, they are pinged and eligible to be served an ad. This helps reach customers of competitors and new clients who are looking for a…

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Is Posting on Social Media Worth the Hassle?

Is Posting on Social Media Worth the Hassle? Social Media has become an essential and addicting conglomerate for individuals, businesses, groups, and organizations to share aspects of their lives. Through a multitude of different platforms, people can share every detail – from big life milestones, such as weddings or the birth of their children, to…