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This is information that we believe will help our clients and potential clients understand how we approach advertising, marketing, web design, SEO, and more. We hope you find the articles worthwhile.

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Increase Discoverability with SEO

Increase Discoverability with SEO When it comes to digital marketing, search engine optimization or SEO sounds like a magic word. In fact, content is key, and SEO is the process of making sure your content, including copy and images, is compatible with search engines. However, when starting your own business or blog, it can be…

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Why Every Small Business Should Use Google My Business

Why Every Small Business Should Use Google My Business As a small business that provides local services, your customers typically gravitate around your place of business and make search queries based on location. Therefore, it is important that when conducting a local search, your business appears at the top of the search results. In fact,…

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How To Increase Revenue With Retargeting Marketing

How To Increase Revenue With Retargeting? In today’s age, customers are bombarded with content everyday. They need on average to see a brand ten times before checking it out. It becomes therefore harder and harder to stand out from the crowd and catch the attention of potential buyers. The customer journey is longer and purchases…

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Post-Launch Essentials for Website

Post-Launch Essentials for Website You’ve sat through the planning meetings, gone through the must-haves and all the reviews, and your website is finally ready for take-off. Finally, you can sit back and watch the web traffic pour in and sales skyrocket. Not so fast! Launching a new website is a big step in building your…

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Why You Need to Focus on Your Online Reviews

Turn to your online reviews to learn what customers are saying about you. We can help with your online reputation management. Most customers see enormous value in online reviews.  They are personal recommendations for past clients and show future clients that your business is one they should do business with because you are reputable and…

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Tips for Improving Video Ads

Tips for Video Ads When forming creative for an ad campaign, you want something thought-provoking, eye-catching, and memorable. Video ads can stop a viewer in their tracks. They can be brighter, more descriptive, and more unique than a static image. Video advertising has increased tremendously over the past few years. People love to view videos…

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Penalties that are Hurting Your SEO

Penalties that are Hurting Your SEO Search Engine Optimization has become one of the most powerful tools in digital marketing. It enables a website to be seen and potentially recognized as an authority, which will allow it to climb higher on a Search Engine Results Page (SERP). SEO has been proven time and time again…

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Lead Magnets

Lead Magnets Lead magnets have been influential to marketing and lead generation. For all businesses, including a lead magnet can draw in customers who may have not been interested otherwise. It is also great for B2B businesses because you can offer tools and information that can benefit your clients’ organizational structure. There are many lead…

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Psychological Triggers for Conversions and Sales

Psychological Triggers for Conversions and Sales Marketing in the digital era has made it much easier for businesses to target audiences and increase sales. Not only can they reach potential customers through more channels, but they can get more accurate data as to what their audience likes, key demographics, and shopping patterns. All this data…

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What you Need to Know About FOMO Marketing

WHAT IS FOMO MARKETING? What is FOMO Marketing “FOMO” has become a very popular term in recent years, as it is now used in everyday vernacular. FOMO is an acronym that stands for “Fear of Missing Out.” It is used when someone is afraid of missing an event or opportunity that they think they will…

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Tips to Improve and Save Time with Social Media Management

Tips to Improve and Save Time with Social Media Management Social Media is important but very time-consuming. For many of our clients, it seems like a headache, yet it is still important. Yes, you probably will not generate an influx of new leads like you would from a search engine optimization plan or a pay-per-click…

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Why eBooks are Great Content Marketing Tools

Why eBooks are Great Content Marketing Tools When it comes to promoting a business, eBook Marketing is a bit of a dark horse. Although many people view eBooks as a tool to download novels to read on vacation, they are actually much more than that. An eBook, or electronic book, uses a digital type of…