DATE June 2019
- WEBSITE DEVELOPMENT AND REDESIGN
- MARKETING SERVICES
- CORPORATE IDENTITY
- CONTENT MARKETING
- POINT OF SALE DISPLAYS
- EXHIBIT/TRADE SHOW BANNERS
AgencySmart, a work management firm came to aha! wanting a fresh updated modern look to their company logo and brand.
We designed a logo the CEO and staff were thrilled with. One of the most common reasons for rebranding is modernization. Over time, brands come may across as outdated or old-fashioned. We were challenged with the task of creating a meaningful and memorable updated mark for AgencySmart. The logo, color palettes, visual, written language, and the photographic style, in addition to strategic repositioning, were all considered and implemented.
Pavement Surface Coatings came to us for a complete website overhaul. Their major objective was to build their brand not only here in the United States but globally.
The only thing worse than being blind is having sight but no vision.
- Helen Keller
Building The Concept
aha! redesigned the entire brand's look and feel; launching a new website which reflects the company’s foundation, personality, and unique offerings was just the beginning.
In an ever-evolving market, it can be challenging to maintain a fresh and modern and upscale image.
The rebranding was a key factor in building AgencySmarts additional business. Since the launch of their new website, they have been able to connect with new, prospective clients. The feedback they have received from their present customers has been epic.
Challenges, Goals, & Solutions
In addition, Aronson Hecht Agency developed a new slogan. Work Smart…AgencySmart, which has been carried through on all their promotional collateral and communication efforts. Working with AgencySmart has directly increased its client base and ultimately increased their bottom line. Standing apart from your competitors, showcasing their expertise, and increasing brand awareness are all ways to increase profits…and we did it!
After developing and launching AgencySmarts new website aha! has continued to work with the client creating effective marketing materials not limited to printed matter of all kinds, video productions. Presently we are working on strategically developing AgencySmarts SEO campaign along with pay-per-click advertising and email marketing.