we are aha

Founded in 2012

Our Story

Aronson Hecht Agency is a design, internet marketing company; building brands across many platforms, with their primary focus and strength being web design and digital marketing.

Having worked for such clients as Anheuser Busch, Chase Bank, Häagen-Daz, and Titleist, to name a few, Jeff Hecht, President, and CEO, and his lifelong friend, Phillip Aronson, now retired from the business, have been building brands for organizations here in the United States and abroad; from local, small businesses up to major international enterprises.

Phil Aronson was a valued member of our team and contributed to our success, but he has moved on to pursue other creative endeavors.

The aha! team is continually growing, and we are proud to call Wayne, NJ, our home. Our staff includes creative designers, database administration personnel, and experts in copywriting, reputation management, search engine optimization (SEO), social media, and marketing. Though we initially specialized in website design and development, we are now a full-service digital advertising agency offering creative marketing solutions to our diverse group of clients. Please give us a call or send us an e-mail! Or, if you prefer, feel free to stop by and visit…fresh coffee is always available!

Our Logo

aha logo

it all started in 1984

A good logo is simple, appropriate, practical, communicative, and evergreen. 
In 1984, Arthur L. Hecht had an aha! moment when he founded and created Arthur Hecht Associates and the aha! brand. In 2012, Jeff Hecht, Arthur's son, founded his advertising and marketing agency, now known as Aronson Hecht Agency. 


In 2019, we brought back that aha! moment in Arthur's memory with our branding and use his original logo for our new company, Aronson Hecht Agency. We continue his legacy of fine graphic design/advertising and communication in everything we do here at Aronson Hecht Agency.

Our Lead Team Members

Jeff HEcht
01 / 09
PRESIDENT & CEO

Jeff grew up in The “Advertising Age.” His father’s NYC and West Coast-based agency (HHP) Hecht, Higgins, and Peterson became the foundation for his future passion. Working Summers, weekends and after school, much of Hecht’s design sense and aesthetic values were garnered from living in a creative environment. Hence, giving birth in 2012 to the company in the basement of his Wayne, New Jersey home.

“Our clients become our friends and w don't let our friends down..”
Melissa Rivera
02 / 09
Melissa Rivera
DIRECTOR, DIGITAL MARKETING STRATEGY

Melissa specializes in paid advertisement, content creation, social media, and more. She comes with a background in Business Administration and Marketing at Montclair State University. She’s a holistic marketer dedicated to bringing big-picture thinking, clear communication, and a human touch to every aspect of the professional process.

“At Aha, our creative approach is simple; to bring an idea to life. I am fortunate to work with talented people to achieve our clients’ marketing goals.”
Chetan Maadan
03 / 09
Chetan Maadan
DIRECTOR OF DEVELOPMENT

Chetan is a full stack developer with over 15 years of development in a variety of languages and platforms. He heads our development team of for websites and apps.

“Being a member of such a talented team is constantly inspiring. We each bring our passion to every job we take to provide the best possible result for our clients."
Elizabeth Hecht
05 / 09
Elizabeth Hecht
Graphic Design & Social Media

Elizabeth has worked with us for a number of years as she completed her Degree in Marketing and Communiations, with a minor in Graphic Design. She bring a fresh aesthetic to pieces she designs.

“Working with aha! has afforded me a good deal of exposure to an experienced team that allows me the freedom to be creative with the designs I develop.”
Chris Schoedel
06 / 09
Chris Schoedel
VIDEO PRODUCTION

Chris has been aboard since 2013. His experience in shooting and editing fro major television programs, commercials, film and more makes him a great part of the team.

“I love working with clients that see what video can do for them and allow me to create for them a video that resounds with their customers .”
James Demas
07 / 09
James Demas
SENIOR COPYWRITER

James has worked as a copywriter for his entire career. He started out of school working for Arthur Hecht, Jeff's father, when he graduated high school. He has done work for a number of companies in the direct mail and marketing arena.

“What makes a good company enjoyable? Working with enthusiastic members of well-curated team of engaging characters.”
Greg Goins
08 / 09
Gregory Goins
SEO LEAD

Greg has been involved with SEO for the last 8 years, and now has brought his skills to the aha! team. Greg has done some amazing work for our clients.

“I love what I do, and now have a place that I believe will allow me to do more for our clients than we have ever done.”
Jane Clay
09 / 09
Jane Clay
PAID SEARCH AND PAID SOCIAL ADVERTISING

Jane heads our PPC team. She brings with her 7 years of experience in working on large and small campaigns.

“My favorite thing about what I do is the thrill when a client shares the level of success they have had as a direct result of our work. I get a great sens of accomplishment..”
Jeff HEcht
Melissa Rivera
Chetan Maadan
Elizabeth Hecht
Chris Schoedel
James Demas
Greg Goins
Jane Clay
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What Clients Are Saying