James is a direct response copywriter whose writing and marketing strategies have sold hundreds of millions of dollars worth of products and services. As an expert in helping businesses find new customers and sell more to existing customers, he’s been a key player in helping grow sales and revenue for some of the nation’s largest and most popular financial publishing…real estate investing … and alternative health & pharmaceutical companies. James is also an amateur magician who met aha! founder, Jeff Hecht, at a magic shop. In fact, Jeff gave James his first big break in advertising by getting him an internship at his father’s advertising agency. They’ve remained friends and colleagues for 32 years.
President & CEO
A 25-year veteran in the telecommunications industry he worked his way up to Chief Technology Officer. Hecht worked with such companies as PT-1 Communications, IDT Corp., and Telron International. When the telecommunications industry came to a head with the Enron and MCI/Worldcom scandals, Jeff knew that it was necessary to reinvent himself.
A driven entrepreneur, Jeff opened a computer game center in Wayne, New Jersey. “Cyber Conxion” soon became a destination where gamers would pay to play with and against each other. Realizing that this business required a website, Jeff, with his technical knowledge, insight and drive taught himself to design, create and build websites. He found great satisfaction in this type of work and began developing websites for a variety of businesses. Now, more than 15 years later, he continues to enjoy the passion for helping companies elevate their brands and refine their online presence.
Jeff grew up in The “Advertising Age.” His father’s NYC and West Coast-based agency (HHP) Hecht, Higgins, and Peterson became the foundation for his future passion. Working Summers, weekends and after school, much of Hecht’s design sense and aesthetic values were garnered from living in a creative environment. Hence, giving birth in 2012 to Clikz Design in the basement of his Wayne, New Jersey home.
In August of 2019, Jeff chose to rebrand and change the company name to Aronson Hecht which encompasses all areas of traditional and digital advertising and marketing.
Some people have asked why not Hecht Aronson Agency? The answer is that HAA! just does not work, so in an AHA Moment, Aronson Hecht was born.
Now, a full-service advertising agency in its home of Wayne, New Jersey, Jeff, at the helm along with his talented unique and diverse crew continues to make sure AHA! stays on course. BTW, One of Hecht’s most favorite pastimes is sailing. Navigating his clients through the often turbulent seas of the advertising world is what he does best!