James is a direct response copywriter whose writing and marketing strategies have sold hundreds of millions of dollars worth of products and services. An expert in helping businesses find new customers and sell more to existing customers, he’s been a key player in helping grow sales and revenue for some of the nation’s largest and most popular financial publishing…real estate investing … and alternative health & pharmaceutical companies. James is also an amateur magician who met AHA! founder, Jeff Hecht, at a magic shop. In fact, Jeff gave James his first big break in advertising by getting him an internship at his father’s advertising agency. They’ve remained friends and colleagues for 32 years.