In our previous post, we explained some benefits any small business owner can expect to gain by utilizing social media management.
Here we’ll go a little bit more in-depth concerning one of the most popular social media networks: Facebook. Let’s take a look at how creating a profile can work wonders for your brand and business image.
According to survey results from the Pew Research Center, approximately 72% of all adult Internet users frequent Facebook. Considering the number of users on this site every single day, it makes sense to look at some savvy marketing tips and tricks you need to really stand out from the online crowd.
- Entertain your audience
Your potential customers are scrolling through tons of ads on Facebook. There are plenty of ways you can do this, including asking questions and opinions from the reader, sharing funny pictures, or even sharing thought-provoking content. Remember, the more you stick out, the more the users will look to you.
- Show off your employees
Online users want to have a human connection to the people they’re buying from or working with, and showing off your employees is one of the best ways to do just that. Things like employee bios, pictures of office events, and employee recognition posts to really craft that personal connection.
- Make sure to respond
Responsiveness goes a long way in interacting on Facebook because most customers reach out via comments or messages.
- Create Facebook Events
Creating a Facebook event is one of the easiest ways to spread the word about a special event. It compiles all the important information of where, what, and when in one place then sends attendees out reminder notifications the week of.
- Offer special incentives
Offering your users a special incentive for interacting with you on Facebook is a surefire way to get sales. It can be as simple as 10% off or offering a Facebook member-only sale code for a certain day.
As you can see, social media marketing isn’t only for digital marketing experts. Use these Facebook marketing tips and tricks wisely and your business could be social media savvy in no time flat.